In 1999 Sue Katz and Lisa Thurman took a longtime friendship to the next level as business partners when they founded AmazingCosmetics. With a shared passion for makeup the pair had always felt that a woman’s complexion should not just be treated in the skin care process but with her cosmetics as well. They agreed that with a perfect canvas, every woman can go without much else and still look flawless. So when they found themselves constantly disappointed by their concealers, a complexion necessity, they decided to combine their business sense and makeup knowledge and pioneer their own brand starting with the AmazingConcealer. Little could Sue and Lisa know that their online startup company would grow to change the faces of women around the world and the face of cosmetics forever.