butter London


We believe in Rock & Roll. Great Britain. And Fashion. We’re obsessed with colour, unbridled creativity & self-expression. Our shades are created for the catwalk alongside the world’s top fashion designers – putting you in the front row every day. butter LONDON has always been dedicated to bringing you high-fashion colour without compromise, so we never add Formaldehyde, Toluene, DBP, phthalates or parabens to any of our products.

Company History

butter LONDON was founded in 2005 by Sasha Muir, a British entrepreneur, who spotted a gap in the prestige beauty marketplace. With the help of Nonie Creme, London’s premier fashion manicurist, Muir successfully built the company into an influential, high-design, nail lacquer brand. Since then, butter LONDON has been at the forefront of fashion, recognized worldwide for its catwalk colours, and innovative formulations. Today, our talented team along with Katie Jane Hughes, our Global Colour Ambassador, one of the most sought-after beauty professionals in the business, carry on the work – bringing on-trend colour to life on the catwalk and in our products.

Butter London products